Review Kia Soul 2009
You can laugh at – let’s say ‘brave – boxy style. You can despise it. But this car is a star. A star because this Kia dare to be different. It’s a car out of Marketing 101 – a car that has been scrapped as far as you can get from the white wheels on wheels that some car companies are serving today.
So, congratulations to Kia for being brave enough to give us the Soul – an MPV with an attitude, directed at the loved ones of Generation Y. No, it’s not appealing to the masses, but anyway It also never intended to do that. The role of the Soul is to make a statement that Kia, known for being cheap and cheerful, can be different and be able to get excited.
I will confess when I first enter the Soul, I think I will only ride it in the darkness of the night, at least I see something very strange; a bit like a deformed jeep. I will also confess that after a week of neglecting the birth of motorcyclists, I really liked the Soul and appreciated it for what it was.
Price and market
It is not a bad thing to drive. You get a five-star safety rating for two of the three models and a reasonable price of the standard set, although for between $ 20,990 and $ 30,890, it’s not cheap.
The soul is a niche player in the crowded car market. Kia has so far sold fewer than 260 units nationwide. To put that in context, Toyota has sold more than 25,000 Corollas this year and Mazda has delivered more than 23,000 of its Mazda3. However, the cute Kia outsold Fiat’s Ritmo, both Proton models in this segment, Renault’s VW Beetle and Megane.
Design and fit
The soul formed in the United States, developed in South Korea and targeted at Americans and Europeans, who probably appreciate the dare to look different. Kia has intentionally designed Soul to be customized – buyers can add their own personality, with a range of 30 accessories and three optional packages. The idea is that no two souls are alike. It may not be the most cost effective way for a company to sell a new model, but traditional accessories are highly profitable.
So you can ask Soul to get dressed with mood LEDs, with wild graphics and a striking interior in bright red – or if you feel too much outside your comfort zone, there’s a page Beige retro luxury decor more secure. With so many options, it pays to do your homework before coming to the show floor. To get started, there are three levels of Soul, Soul2 and Soul3 specification before you add additional features.
There are 1.6-liter petrol or diesel engines, both of which offer the same power – 91kW for petrol and 94kW for diesel. The diesel engine wins on torque – 260Nm compared to 156Nm for petrol and as expected, the diesel engine is more fuel efficient at 5.2 liters / 100km compared to 6.5l / 100km for petrol. A five-speed manual is standard and the optional four-speed automatic is $ 2000. The manual is the choice of two transmissions.
The base version includes items such as remote door locks, power windows and mirrors, good sound, a large base, six-speaker MP3 / CD player with handy USB port and iPod, door mirror compatibility. basic electricity and air conditioning. The safes are covered by front, side and curtain airbags, active headrest and anti-lock brakes.
Lacking, surprisingly, is electronic stability and traction control on the entry model, a cruise computer, steering reach adjustment, multi-compartment CD system and cruise control. You get stability and traction control at the next level along with fog lights, while a sunroof and rearview camera are optional. The base model misses out on a five-star rating because it lacks two key safety features.
Inside, the cabin, thanks to Soul’s boxy but very practical design, is spacious with lots of compartments including under-floor bins in boots (thanks to no full-sized spare wheel). The test car was dressed in black, but opened the glove box or the storage bin on the dashboard and you were impressed with the dazzling red interior. Although not all good news, rear vision is severely hampered by the chunky D post.
We drove the turbo diesel version and impressed with its performance and drivability. It has good low to moderate traction and for diesel engines it is remarkably quiet. For such a tall, boxy design, handling is better than expected, though Kia needs to review the level of steering assistance provided to give it the necessary sharpness. Currently all a bit too rubber. Do I like the soul? You bet. I will buy one? I am too old